Free
Try the Studio every day, on us
$0 billed annually
Cancel from your billing portal
- 3 credits every day (they reset daily, no rollover)
- 1 brand kit — yours forever
- Image generation on our default model
- Unlimited free text edits
Studio membership
Credits work across every image and video model. Your allowance refreshes monthly; purchased top-ups never expire.
Try the Studio every day, on us
$0 billed annually
Cancel from your billing portal
For individuals creating mainly images
Billed annually. Credits still refresh every month.
Save $46 compared with monthly
200 credits every month — an estimate that allows for a couple of tries per design. Simple designs go further; video and premium models use more.
For brands creating images and short video
Billed annually. Credits still refresh every month.
Save $118 compared with monthly
650 credits every month — an estimate that allows for a couple of tries per design. Simple designs go further; video and premium models use more.
For teams running campaigns every month
Billed annually. Credits still refresh every month.
Save $238 compared with monthly
1,500 credits every month — an estimate that allows for a couple of tries per design. Simple designs go further; video and premium models use more.
For teams and agencies running many brands
Pricing tailored to your team
We'll tailor credits, seats and onboarding to your team
5,000 credits every month — an estimate that allows for a couple of tries per design. Simple designs go further; video and premium models use more.
Subscription credits refresh monthly. Purchased top-ups do not expire.
Credits pay for generations. An image costs from 1 credit depending on the model, video costs more, and the exact price of every model is listed on this page. Your plan's credits refresh every month.
Monthly plan credits refresh each month and do not stack up. Top-up credits you buy separately never expire.
Yes. Cancel from the billing portal in your account and you keep access until the end of the period you already paid for. Nothing is charged after that.
Yes. Every paid plan includes commercial use of the work you generate.
Your work stays saved. You can buy a top-up or move to a larger plan and carry on in the same Studio session.
Yes, up or down, from the billing portal. Changes are prorated by Stripe, so you only pay the difference.